A contribution from Martin Elwert in the category #News from 16 February 2022
As you have probably already read in the press, green coffee prices are higher than ever before. We are also affected by this and therefore have to adjust our prices as of February 21, 2022. We would like to share with you transparently the reasons behind this.
Since the beginning of Coffee Circle, we have stood for the highest quality of our coffees, which we purchase under direct trade relationships and at fair prices. This has not changed in over 11 years. In order to remain true to our conviction, we now have to adjust our coffee prices.
Since the end of 2020, we have watched a variety of causes drive up the global cost of coffee production: poor harvests due to drought and frost, Covid-related supply shortages, and increased international logistics costs have caused green coffee prices to double in a year. Now the coffees from the affected, more expensive harvests are arriving at our plant.
The impact that extreme weather can have on coffee production is illustrated by the last harvest of our long-standing partner Ademilson from Brazil. Due to a surprise cold snap during the last harvest (late June/early July 2021), he lost 10,000 coffee plants. That’s 10 % of his plants. Even if he can still save them with a lot of luck and good care, they will not bear cherries again for at least two years. Ademilson has thus lost part of his yield – and he is not alone in this.
In many coffee regions, the crop yield has been greatly reduced and driven up prices. We are not abandoning our partners in origin. We want you to continue to get your favorite coffee in the quality you are used to. Therefore, it is out of the question for us to switch to cheaper green coffee alternatives with less quality.
In addition to changes in the price of coffee, increased energy costs and rising inflation have nearly tripled costs at our roastery in recent months.
As part of our price adjustments, you’ll notice that not all varieties are affected equally by the adjustments. This is because we have used the price adjustment to simplify our price structure for you.
We and our partners thank you for your understanding. In the coming weeks and months we have many extraordinary and exciting (new) coffees and stories from the countries of origin to share with you . Thank you for your loyalty!
Selected Filter Coffees and Espressos
Martin Elwert
Martin ist seit 2010 Gründer und Geschäftsführer von Coffee Circle. Martin treibt die Vision des Unternehmens voran und ist für die Umsetzung unserer Projekte in den Anbauländern verantwortlich.